DNX Blog / Buying guides
The story. The opportunity.The birthday on a WHOIS record is not a ranking boost. History can be.
Auction listings sell “aged” names. Forums swear age does nothing. Both sides are mixing up registration date, first-seen date, and page age. Here is how to decide before you pay a premium — and when a fresh registration is the better buy.
Read the guide →Buy history when it fits.
Never pay for a birthday alone.
Contested new-gTLD strings, a .si registration surge, the .us contract award, and Verisign’s .pki application — only the items we could re-verify.
Extension guidesProduct signal versus plain-language site — choose the promise you can keep.
Industry newsFinal applied-for strings, contention sets, and the objections window — without confusing it for a go-live date.
Extension guides.de, .uk, .ca, .au and peers reassure when the site matches the market.
Industry newsZADNA is seeking a 10-year operator for .co.za and related endings. DNX does not sell .za — this is industry context.
Extension guidesBoth say commerce. Pick the one you will print on the box.
Industry newsNTIA selected a new .us administrator. Wholesale pricing under the new contract has not been announced.
Buying guidesA framework for blank-slate registrations versus listed names.
Extension guidesFamiliar tech signal — worth it when the string is clear, not when you are buying nostalgia.
Industry newsMore applications than expected meant an overcollection of implementation fees. What changed — and what did not.
Extension guidesUse .ai when intelligence is the product — not when it is only a trend.
Extension guidesBuilder-facing tone, HTTPS expectations, and when .dev beats a generic ending.