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Extension guides · 5 min read
.app or .website for a consumer launch?
.app says installable product. .website says “this is our site.” Pick the promise you can keep on day one.
Summary
- .app is a strong signal for software products; plan HTTPS from the start (HSTS expectations apply).
- .website is a clear, literal ending when you need availability and plain language.
- Neither replaces a coherent brand name — they decorate it.
| .app | .website | |
|---|---|---|
| Signal | Software / product | General site presence |
| Tone | Modern, productized | Plain, descriptive |
| Watch-outs | HTTPS readiness | May feel generic for premium brands |
- If you ship mobile/desktop software, prefer .app when the name is free and speakable.
- If you need a simple brochure presence and .app is gone, .website can still be clear.
- Compare also .com / .io if the brand needs a more default ending.
Can I use .app without a native mobile app?
Yes, but expect some users to look for an install. Be clear if you are web-only.
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